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This paper analyzes Schiller’s ‚bürgerliches Trauerspiel‘ Kabale und Liebe in terms of an aesthetic of the vulgar. Even Schiller’s contemporaries were irritated by the drastic naturalism of the first scenes in which Musicus Miller’s equally vulgar and comic language are so striking. This article focuses on the poetological (autological) and social (heterological) dimensions of this aesthetic of the vulgar and traces its development up to Schiller’s aesthetic writings, which can be understood in contrast to the aesthetic of the early dramas. Both aesthetics start from the early modern aesthetics of manners, as conveyed in treatises on education and conversation. Their central categories are decorum, civilité and bienséance. The article shows how Schiller’s aesthetics – in positive and negative terms – stands in this tradition of etiquette and conversation. The article thus proposes a new approach to the classical aesthetics of the vulgar and to the problem of realism and naturalism in 18th-century literature.