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The purpose of this chapter was to examine mindset research from a sociocultural perspective, analyze the interrelation between mindset and social representations, and expand mindset discourse from intelligence and giftedness to the creativity domain with maker-pedagogy. Although mindset research has traditionally been anchored in personality psychology, the present chapter argues that mindsets reflect social and cultural practices of schooling and associated cultural beliefs and social identities. Experienced societal and educational realities shape implicit ability beliefs and reflect social representations shared by families, teachers, and peers. Because the rapidly transforming knowledge society requires all citizens to solve non-routine problems and pursue novelty and innovation, it is critical that young people believe in their potential to stretch their intellectual and creative capabilities and build new talents through sustained efforts. Hence, deliberate cultivation of a growth mindset is not only beneficial for young people’s educational and professional trajectories but also a societal necessity.