Chapter 11 Marketing and Recruitment

In: A Guide to Administering Distance Learning
Authors:
Adam Schultz
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Rachel Mork
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Abstract

At the conclusion of this chapter, you will know how to:

  1. Get the support and funding you need to effectively market your program
  2. Identify your prospective student audience
  3. Establish your brand and archetype
  4. Engage with your target audience
  5. Plan and execute changes to your website and marketing strategy
  6. Test, measure, refine, and improve your marketing strategy to get results
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