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Why magic? What does it have to do with writing? Magic is closely related to many disciplines of science, but more importantly with many forms of art, all of which have a strong connection with storytelling, be it with words, notes, movements or colours. An incantation or enchantment is a charm that we create with words. As an illusionist you have only one chance to grab the attention of the audience, bring them to the emotional state that you want, build their anticipation, trick their senses and make them go WOW! and HOW? Writers also do not have the luxury of losing the attention and the focus of their readers. Writers, especially in academia, have limited chances to create emotions in their readers, to get them engaged before they decide to put down an academic article, to get them curious to decide to purchase the article, to get them enthused to study it over a reading marathon and even to connect with the authors to explore more about their research. The greatest magical effect of all will be when the creative practices from the world of illusion are applied to enchant educational settings, when the interdisciplinary art of magic will inspire collaborative learning schemes, and when the methodologies used in the art to engage with the audience will serve the purposes of educational leadership protocols!
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