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Recent attempts to better understand early modern material culture have proposed thinking about sociomaterials, stressing the bond between subjects and objects in early modern contexts. In this paper I use explorations of early modern ideas and practices around fire to propose a new category of the emoterial, a term that indicates the entanglement of emotions as much as sociability with materials in the early modern period. Fire was immensely evocative and transformative, delighting or destroying human and non-human bodies through everything from fireworks displays to domestic catastrophes. Human life and passions were said to reside in fiery economies inside the body, so managing social order depended on fire management. Natural philosophy claimed to discipline fiery spirits through knowledge, experiment, and self-discipline. Fire management therefore should be recognized as a critical feature of competing approaches to social, epistemic, economic and emotional order in the early modern period; and fire provides an excellent example of a more general phenomenon of emoteriality.