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This chapter is introductory and it deals with the basic dualities of pride and hubris, emotion and character. The fundamental duality of pride is patent in ordinary language. It is expressed and modulated in a variety of ways and recorded in diverse ways in dictionaries. I base my exposition on the language I am at ease in, which is my own; but I also consider other languages close to it, because different languages express various aspects of the phenomena and their history with singular skill. Today’s ordinary language when talking about pride allows us to establish conceptual coordinates of great use for both historical and philosophical analysis. It is usually distinguished between a positive and negative use of the term.