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Next, I tackle fully the most relevant contemporary phenomenon with respect to the illustrious ancestry of aristocratic pride: the generalization of popular pride. The core idea around which contemporary understanding of pride pivots is equality. My approach will be supported by the contrast between the aristocratism of Ortega and the democratism of Machado. In this way, the complementarity between the philosophical approach and literary recreation is renewed in a very distinct context, which is so fruitful in the case of Judaeo-Christian prehistory. At this point, I will offer a thesis on the similarities and differences between the feeling of resentment, correctly analyzed by Nietzsche and what I call, following Ortega, the feeling of mass pride.