Purchase instant access (PDF download and unlimited online access):
Informed by the idea that controversies reflect and thus help retrace the historically changing systems of norms in a given culture (since they often stem from attempts to transgress those norms), this chapter analyses selected examples of controversial publishing ventures on the Polish children’s book market in the 20th and early 21st century. The analysis seeks to establish to what extent adult mediators’ social expectations resulting from cultural conceptualisations of the child and childhood influence the book market and shape its mechanisms. The phenomena under discussion include both exemplary sources of controversy on the Polish children’s book market and the use of (potential) controversy as a strategy in publishing activities.