Chapter 13
In: Politics and the Media in Poland from the 19th to the 21st Centuries
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Abstract
Scientific objective: Current political activity is inherently embedded within the media space, where politicians are given the opportunity to present themselves and their proposed programmes. Their ideas are also most often disseminated and evaluated through media messages, and then analysed and processed. In this study, this space will be considered in the context of the institutional media environment and social media. In both of the selected spaces, fake news may threaten the reputation of a politician or their organisation. The aim of the talk is to analyse potential image crises caused by fake news, using the typology developed by William Timothy Coombs. According to it, there are three clusters of crises.
Research methods: In the chapter, media content analysis and statistical methods were primarily applied.
Results and conclusions: The source literature on media and social communication studies was used, as well as reports presenting research results on fake news, media credibility and crisis management.
Cognitive value: The presented study may be of interest to those who deal academically and practically with social communication, media and political sciences.