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The 1929 General Inter-American Convention for Trademarks and Commercial Protection (“Pan-American Convention”) was a pioneer in developing international trademark protections and unfair competition law and an early example of regional IP protection and forum shifting. This chapter examines the Convention’s innovative approach, analyzing how its drafters, operating within a context of minimal constraints and asymmetrical bargaining power between the United States and Latin American states, formulated protections that surpassed contemporary standards. Despite its groundbreaking nature, the Convention’s impact has been limited, with subsequent treaties and domestic laws largely overlooking its innovations. Despite its continued force and the enduring relevance of its provisions, the Convention’s full protections remain largely theoretical, leading to its neglect in intellectual property literature.