The origin attribute as a quality factor and as an element conditioning attitudes towards purchasing beef
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This study was conducted within the framework of a wider research, whose basic aim was to examine the possibilities of creating a designation of origin mark for beef in a Spanish Autonomous Community - La Rioja. The research has two aims: i) to analyse the importance that consumers place on origin as a quality factor and as a factor differentiating the product; ii) to examine the role of origin as a motivating factor for consumption of meat with differentiated quality and as a requirement for a greater consumption of such meat. The region of production/origin was considered by 60% of the respondents as a very important factor for obtaining quality beef. For consumers of specific quality beef, origin is not particularly important as a motivating factor for purchase. Origin is considered probably more important by consumers when purchasing standard rather than specific quality meat, where other factors are more highly valued.