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In this paper, factor analysis is applied in order to obtain information on the positioning of traditional Extremaduran cheeses, comparing them to other cheese types found in the market.
The data are taken from a survey of cheese consumers in Extremadura, carried out in 1999. The items of the survey related to the scores given to several attributes of different types of cheese. The Extremaduran cheeses studied have been divided into two groups, depending on the degree of knowledge on the consumer’s side. Potential and limitations of traditional cheeses have been highlighted through their market positioning.
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