Collection of agricultural data and evaluation of their usefulness for farm management in Australian cropping and red meat industries
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Computer-assisted telephone interviews (CATI) were conducted with 786 Australian primary producers in cropping and red meat industries to examine on-farm data collection practices and producers’ perceptions of the usefulness of such data for making farm management decisions. The results revealed that the collection of agricultural data was not undertaken extensively by producers, suggesting that the practice was at an early stage of adoption in the industry. Data collection varied significantly across data types, as well as across producers and industry sectors. Producers who collected data tended to perceive that data would bring greater benefits on a range of variables (e.g. business profit, risk management), as compared to their counterparts who did not collect data at all.