MEDIATING SOCIAL COHESION: MEDIA AND CULTURAL POLICY IN THE EUROPEAN UNION AND CANADA
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Abstract
The paper explores the ways in which audiovisual media policies articulate a particular agenda for cultural and political diversity in the European Union. It explores the approaches of Canada and EU to the question of social cohesion and problematises their respective agenda priorities. Locating media policy within the globalised context of market integration and supra-and-international policymaking, the article identifies not only perceptions – and realities – of concerns shared across two distinctive political and social contexts, Canada and the EU, but also a remarkable similarity in their approach to these problems. The article argues that globalisation provides a broader context within which the quest for diversity and the processes leading to the articulation of solutions and future policy is directly linked to the interaction between the pressures deriving from the conflict of representation of private interests and the social justice claims from diverse corners of societies.