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This article examines policies in the US and in the EU that aim to integrate women and ethnic minorities in the media. According to democratic theory, media are essential for the creation of a European public sphere, which integrates all members of the increasingly diverse European society. The article compares and analyses US policies to achieve newsroom diversity within the media with policies to increase the diversity in EU media. The development for media diversity in the EU is twofold: on the one hand, problems of dis-integration of ethnic minorities in the EU are getting increasingly obvious, and the pressure to find political solutions for the situation is rising. On the other hand, the situation on the EU media markets is favouring ‘mainstream’ content, reflecting diversity only insufficiently. Suggestions to change this situation are discussed in this article, addressing the question of the possibility of a diverse public sphere, which has an active part in the realisation of an EU democracy.