Lewis-Pound-McLuhan, BLAST and COUNTERBLAST: Connections, Comparisons, and Some Personal Reflections

In: BLAST at 100
Author: J.C.C. Mays

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The influence of Wyndham Lewis and BLAST marks a turning point in the careers of Ezra Pound and Marshall McLuhan. BLAST confirmed the direction of Pound’s view of England and subsequent career as a poet; Lewis’s writing early became associated with McLuhan’s paradigmatic method of reading culture, as the latter recognised in his second book-publication COUNTERBLAST. Without Lewis, both writers would not have developed as they did, although McLuhan in particular ended in a different position to what Lewis nominated as the Enemy. This essay concludes with personal recollections by Jim Mays of McLuhan’s seminar on Communications at Toronto in the 1960s.