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The presence of both the religious and political startup in Hong Kong’s organizational marketplace can be traced back decades. Yet the startup (whether faith based nongovernmental organization or political party) that populates Hong Kong’s public sphere and dislodges the state-society fixity assumed necessary for stability and control has grown in number and prominence since Hong Kong’s return to Chinese sovereignty in 1997, peaking with the protests of summer 2019. A startup has a liberalizing consequence on the marketplace, just as it has a liberal rationale for its presence in that marketplace.