The present study explores the use of social media and media literacy by college students in México participating in the educational formulation of democracy and Latin American unification. In light of Zapatista descolonial education, coloniality of power, and philosophy of liberation, this work examines how university students from the Western Institute of Technology and Higher Education (ITESO) in Guadalajara, México made use of social media to exercise thick democracy as part of the assignments in the courses Citizen Participation and Poverty, Marginalization and Development. The students produced educative social medial products especially using WhatsApp, Facebook, and Powtoon in YouTube around the subjects of democracy, Latin American unity, and poverty. The findings suggest an interesting paradox: It is possible to achieve a progressive digital citizenship through education that is not yet a strong educative path towards the construction of thick democracy. That is, it seems the Western notion of modernity impedes the college students to think to the extent which it is necessary to address the current colonialism in Latin America in order to build a thick democracy in the region.