Community-Driven Media in Australia

The Public Pedagogy of Australian Indigenous Activism

in Democracy 2.0


This chapter locates contemporary Australian Indigenous activism within a history of Indigenous engagement with forms of social media, and provides an insight into the pragmatics of Indigenous activism utilizing such forms of media. The chapter positions contemporary Australian Indigenous social activism within the conceptual and historical contexts through a revitalization of a notion of public pedagogy as explicit education of and in the public sphere. A short case study of the Facebook page Blackfulla Revolution (BFR), provides a concrete example of such pedagogy in practice. The page has two primary foci: “First Nations people embarking on a journey of cultural revival,” and “building a mass movement of support from non-Indigenous brothers and sisters” (Blackfulla Revolution, 2014). It is described on the site as “Community-driven media by Aboriginal people and out to the world!” (Blackfulla Revolution, 2014). The article has three connected parts; the first, a brief exploration of notions of public pedagogy and social media. The second section looks at a select history of Australian Indigenous use of media in the pursuit of social justice and change. The third section consists of a description of the pragmatics, successes, challenges, and aspirations for the BFR Facebook page. One of the authors (Cally Jetta) is the administrator and main editor/moderator of the Facebook page, and draws upon intense firsthand experience of Indigenous engagement with social media.

Democracy 2.0

Media, Political Literacy and Critical Engagement


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