Bifurcation of Commercial Tradition in West Indonesia, 1850–1930, as Reflected in Contemporaneous Malay Print Publishing

in Asian Journal of Social Science
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Abstract

To establish the branching-off of a novel tradition, 4 parts of the paper consider: (1) the Austronesian commercial tradition, and precolonial emergence of financial tradition up to the dissolution of the VOC in 1799; (2) continuation of traditional indigenous shipping and trade throughout the 19th and half the 20th centuries; (3) parallel development of divergent, industrial-age forms in indigenous trade and finance since c. 1850, particularly as reflected in commercial advertisements, noting slower modernist development in trade and finance than in indigenous society in general; (4) some post-1930 consequences of the belated modernisation in trade and finance, and the gradual overcoming of the developmental ambiguity after 1945.

Bifurcation of Commercial Tradition in West Indonesia, 1850–1930, as Reflected in Contemporaneous Malay Print Publishing

in Asian Journal of Social Science

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4

Jones 2007:205 and 177.

Figures

  • View in gallery
    Three advertisements of sarong and/or batik cloth wholesale agents: in the Pewarta Deli of 22 May 1912, by a Mandailing-Batak (top left); in De Padanger of 17 February 1928, by a likely non-indigenous muslim (bottom left); and in the Bintang Tiong Hoa (Padang) of 20 February 1915, by a Chinese.
  • View in gallery
    Advertisement of a West Sumatran drugstore offering imported pharmaceutical products, placed in the newspaper Sri Sumatra of 31 October 1916.
  • View in gallery
    Advertisement of an apparently indigenous salesman in Padang offering imported English iron beds, placed in the Bintang Tiong Hoa of 23 February 1915.

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