The tentative study explores why information and communication technology (ICT) does not show effective power in increasing Chinese worker activism publicity with the digital divide framework. I conducted in-depth interviews with worker activism participants that are motivated to adopt ICT for mobilising and gaining public awareness and support for their collective actions. The study found that in addition to strategic skills and motivations, perceived importance of the media in activism as well as media censorship and users’ coping strategies are influential in preventing them from effectively using ICT for activism. A typology is accordingly developed to position workers’ perception of adopting the Internet and mass media in activism. The two constructs are then incorporated into a revised pyramid model of the digital divide to describe two advanced divides when people already have access, skills and motivations to use ICT for political pursuits in societies with media censorship.