This article distinguishes between the protection of well-known foreign trademarks and well-known national trademarks under Jordanian legislation, in particular the Jordanian Trademarks Law and the Unfair Competition and Trade Secrets Law. This article does not dispute that well-known foreign trademarks will enjoy certain privileges, whether registered or not. Rather it contends that reforming Jordanian Trademarks Law to remove vagueness in protecting well-known national trademarks may hold merit. Any legislative change, however, would need to be carefully considered in light of how well-known foreign and national trademarks generally coexist under the Jordanian Trademarks Law.
No. 34 for the year1999published in the Jordanian Official Gazette (Issue No. unknown) 4299.
No. 29 for the year2007published in the Jordanian Official Gazette (Issue No. 4823) dated 01\05\2007 2598.
No. 15 for the year2008published in the Jordanian Official Gazette (Issue No. 4900) dated 16\04\2008 1286.
Ilanah Simon Fhima‘The Fame Standard for Trademark Dilution in the United States and European Union Compared’Transnational Law & Contemporary Problems17(631) (2008): 631-666. For a detailed discussion of the definition of well-known trademarks in the United States of America see supra note 2 at 65.
James E. Darnton‘The Coming of Age of the Global Trademark: The Effect of TRIPS on the Well-known Marks Exception to the Principle of Territorially’Michigan State International Law Review20(11) (2011): 17.
Robert C. Bird & Elizabeth Brown‘The Protection of Well-known Foreign Marks in the United Sates: Potential Global Responses to Domestic Ambivalence’North Carolina Journal of International Law & Commercial Regulation38(1) (2012): 9.