Online transactions in the Gulf Cooperation Council (gcc) region and particularly Dubai has undergone a phenomenal rise in recent times. However, reform is required to improve the legislation as it relates to consumer rights. Upon successful completion of online transactions, consumers often end up agreeing to unclear arbitration clauses among other terms and conditions, thereby bearing extra costs and expenses. They may also waive their right to litigate, which is a primary consideration and should be secured. This article seeks to examine current legislation and court approaches in Dubai, relating to consumer rights. Essentially, possible solutions directed at protecting consumers from referring to arbitration.