The European Union’s Public Diplomacy towards the Arab Spring: The Case of Egypt

In: The Hague Journal of Diplomacy
Marwa Fikry Abdel Samei Faculty of Economics and Political Science, Cairo University Cairo Egypt

Search for other papers by Marwa Fikry Abdel Samei in
Current site
Google Scholar
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):


This article discusses the public diplomacy of the European Union (eu) towards the Arab Spring by focusing on the case of Egypt. It argues that despite its clear efforts, the eu’s response to the Arab Spring was a missed opportunity to establish Europe’s normative power. The eu has simply maintained its pre-Arab Spring policies. By analysing and comparing the content of the Facebook pages of both the eu delegation to Egypt and the European External Action Service (eeas) during the period from 14 October 2012 until 16 August 2013, the article demonstrates the differences between the messages and image presentations that were promoted in each page. Comparing these public diplomacy messages with specific eu policies reveals the gap between the words and deeds. The article explains this gap with reference to the discrepancy between Europe’s perception of the region, which results in certain policies, and its internal identity-building considerations.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 712 94 12
Full Text Views 274 14 4
PDF Views & Downloads 138 27 7