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Strategic Publics in Public Diplomacy: A Typology and a Heuristic Device for Multiple Publics
In: The Hague Journal of DiplomacySummary
How do governments select their public diplomacy targets? Officials can shake hands with important allies’ presidents, they can honour writers from far-away states, or they can visit slums to meet victims of violence. This article proposes a conceptual typology of strategic publics based on two dimensions: the strategic importance of the represented polity; and the individual’s power position. The variables are parallel to universal psychological dimensions of social cognition — that is, warmth and competence — and they are combined with diplomatic theories revolving around the primacy of representation. Six ideal types of strategic publics are defined and exemplified. The typology integrates governmental and non-governmental, foreign and domestic, and elite and non-elite publics. In addition, the article proposes a three-level heuristic device that facilitates the analysis of cases with multiple publics. The proposed analytical tools seek to stimulate future efforts to refine conceptualizations of strategic publics.
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| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 1450 | 212 | 14 |
| Full Text Views | 379 | 30 | 4 |
| PDF Views & Downloads | 178 | 44 | 2 |
Strategic Publics in Public Diplomacy: A Typology and a Heuristic Device for Multiple Publics
In: The Hague Journal of DiplomacySummary
How do governments select their public diplomacy targets? Officials can shake hands with important allies’ presidents, they can honour writers from far-away states, or they can visit slums to meet victims of violence. This article proposes a conceptual typology of strategic publics based on two dimensions: the strategic importance of the represented polity; and the individual’s power position. The variables are parallel to universal psychological dimensions of social cognition — that is, warmth and competence — and they are combined with diplomatic theories revolving around the primacy of representation. Six ideal types of strategic publics are defined and exemplified. The typology integrates governmental and non-governmental, foreign and domestic, and elite and non-elite publics. In addition, the article proposes a three-level heuristic device that facilitates the analysis of cases with multiple publics. The proposed analytical tools seek to stimulate future efforts to refine conceptualizations of strategic publics.
| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 1450 | 212 | 14 |
| Full Text Views | 379 | 30 | 4 |
| PDF Views & Downloads | 178 | 44 | 2 |