Digital Diplomacy: Emotion and Identity in the Public Realm

In: The Hague Journal of Diplomacy
View More View Less
  • 1 School of Social Sciences, Menzies Building, Monash University, Clayton, VIC 3800, Australia

Summary

Public diplomacy is increasingly facilitated through social media. Government leaders and diplomats are using social media platforms such as Twitter, Facebook and Instagram to communicate with foreign publics, changing the dynamics of interaction between broadcaster and audience. The key to understanding the power of social media in public diplomacy is the role of emotion in digital diplomacy strategies: social media statements relating to state identity can incite strong emotions that have the potential to undermine heretofore positive diplomatic relations, or provide communicative openings that move towards ameliorating crises. Examining the interaction of social media, emotion and identity provides insight into the increasing importance of digital diplomacy and the future challenges relating to digital disinformation that lie ahead.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 1297 822 37
Full Text Views 258 185 11
PDF Downloads 203 145 11