Advancing the New Public Diplomacy: A Public Relations Perspective
In: The Hague Journal of DiplomacySearch for other papers by Kathy Fitzpatrick in
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Abstract
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.
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| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 4562 | 813 | 56 |
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Advancing the New Public Diplomacy: A Public Relations Perspective
In: The Hague Journal of DiplomacySearch for other papers by Kathy Fitzpatrick in
Current site
Google Scholar
PubMed
Abstract
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 4562 | 813 | 56 |
| Full Text Views | 743 | 47 | 2 |
| PDF Views & Downloads | 1091 | 197 | 7 |
