The development of new technology has spawned different ideas and new approaches to engaging with people around the world. One such development is the ability to approach public diplomacy based on the methodology employed in the production of open-source software. This approach provides the means to engage with communities of other concerned actors, communicatae through human voices, place emphasis on understanding lessons from previous initiatives, and vitally engage on the bases of the interests of those communities. Ideas can no longer be seen as owned by a country; mass communication provides the means to see beyond national claims of unity. Recognizing this and embracing the means to engage with communities that are defined by ideology rather than physical borders provides the potential to render public diplomacy initiatives more relevant to the target audience and ultimately more influential.