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For an elaboration, see Ellen Huijgh, ‘Changing Tunes for Public Diplomacy: Exploring the Domestic Dimension’, in Exchange: Journal for Public Diplomacy, vol. 2, no. 1, fall 2011, pp. 62–74.
See, for example, Kathy R. Fitzpatrick, ‘The US Public Diplomacy’s Neglected Domestic Mandate’, USC Center on Public Diplomacy Perspectives Paper 3, October 2010; Evan H. Potter, Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy (Montreal, QC, and Kingston, ON: McGill-Queens University Press, 2009); Rizal Sukma, ‘Soft Power and Public Diplomacy: The Case of Indonesia’, in Sook Jong Lee and Jan Melissen (eds), Public Diplomacy and Soft Power in East Asia (Houndmills: Palgrave Macmillan, 2011); Jian J. Wang (ed.), Soft Power in China: Public Diplomacy Through Communication (New York: Palgrave Macmillan, 2011); Jozef Bátora, ‘Public Diplomacy Between Home and Abroad: Norway and Canada’, The Hague Journal of Diplomacy, vol. 1, no. 1, 2006, pp. 53–80; and Gyorgy Szondi, ‘Communicating with the World: An Interdisciplinary Approach to European Union Public Diplomacy’, in Chiara Valentini and Giorgia Nesti (eds), Public Communication in the European Union: History, Perspectives and Challenges (Newcastle-upon-Tyne: Cambridge Scholars Publishing, 2010), pp. 335–362.
Sending, Pouliot and Neumann, The Future of Diplomacy, pp. 529–530.
See Bruce Gregory, ‘American Public Diplomacy: Enduring Characteristics, Elusive Transformation’, The Hague Journal of Diplomacy, vol. 6, no. 3–4, 2011, p. 353.
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