Defining Strategic Publics in a Networked World: Public Diplomacy’s Challenge at Home and Abroad

In: The Hague Journal of Diplomacy
Kathy R. Fitzpatrick School of Communications, Quinnipiac University Hamden, CT 06518-1908 United States

Search for other papers by Kathy R. Fitzpatrick in
Current site
Google Scholar
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



This article addresses the issue of how strategic publics should be defined in public diplomacy. The article first reviews widely accepted theories of stakeholders and publics in business and public relations that help to explain the role and value of publics to organizations and provide alternatives for the conceptualization of strategic publics. It applies these concepts to public diplomacy in an effort to demonstrate their potential usefulness in identifying and prioritizing strategic publics at home and abroad. The article then suggests that although stakeholder theory and situational theory are useful tools for conceptualizing strategic publics in public diplomacy, these theories must be expanded to capture fully the complex nature of the contemporary diplomatic environment. An expanded framework that is based on networks of influence is suggested as an alternative for defining public diplomacy publics in a networked world.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 1249 247 22
Full Text Views 292 47 5
PDF Views & Downloads 281 91 0