Chinese public diplomacy — considered to be the continuation of its internal affairs — is booming unlike anywhere else in the world. Yet its rise is being hampered by several domestic constraints that are identity-related, institutional, societal and cultural in nature. This contribution aims to shed light on the domestic dilemmas that could hamper the rise of Chinese public diplomacy. It first explains what Chinese public diplomacy entails and the initiatives that have been undertaken by the Chinese government in this field. It then focuses on the different kinds of domestic pressures that are challenging the rise of Chinese public diplomacy, and briefly touches upon the case study of Chinese public diplomacy towards Europe, while suggesting paths to overcome these challenges. The author suggests that in order for Chinese public diplomacy to reach its full potential, China needs to overcome its domestic constraints, and to this end, the Chinese government needs to stimulate the collaboration of Chinese domestic non-state actors with international civil society around shared values.
Joseph S. Nye Jr, ‘Why China Is Weak on Soft Power’, International Herald Tribune,17 January 2012; and Li Baojie, Cheng Yifeng and Wang Mian, ‘Soft Power a New Focus at China’s Two Sessions’, Xinhua, 14 March 2007.
Joseph S. Nye Jr, ‘Why China Is Weak on Soft Power’, International Herald Tribune, 17 January 2012; and Li Baojie, Cheng Yifeng and Wang Mian, ‘Soft Power a New Focus at China’s Two Sessions’, Xinhua, 14 March 2007.)| false