Rhetorical Traditions of Public Diplomacy and the Internet

In: The Hague Journal of Diplomacy
Mark Rolfe School of Social Sciences, University of New South Wales Sydney 2052 Australia

Search for other papers by Mark Rolfe in
Current site
Google Scholar
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



Many calls have been made since 2001 for a ‘new public diplomacy’ of the information age that utilizes the internet to reach public opinion. They have been especially forthcoming from the Obama administration, although they have been just as popular with the political classes in the United States and elsewhere. However, such recent calls form only the latest instalment of a rhetorical tradition of public diplomacy that stretches back to Woodrow Wilson and beyond to the 1790s. There is a thematic recurrence in the rhetoric of public diplomacy, as there is in the rhetoric of democracy, and for the same reason: representative democracy has always involved a complex tension between, on the one hand, the political class of politicians and diplomats and, on the other, public opinion, which needs to be appeased since it confers legitimacy on representatives. This results in a recurring pattern of language involving suspicions of the political class, declarations of a new era of diplomacy and claims to credibility. There are hence frequent bouts of anti-politics politics and anti-diplomacy politics, sometimes utilizing a discourse of technological optimism, which politicians and diplomats attempt to assuage with similar calls for new political dawns.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 980 195 7
Full Text Views 262 10 1
PDF Views & Downloads 113 24 6