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This paper presents “social moves” as a new strategy de facto states can use in their interactions with the international community, with or without the possibility of a formal recognition of sovereignty. Special attention is paid to Abkhazia’s continuing desire for an independent state compared to South Ossetia’s desire for Russian absorption in light of both regions’ ethnic histories and turbulent relationships with Georgia. Key analysis includes discussion of the diplomatic soft power “social moves” the Abkhazian Foreign Ministry has begun in the last two years and the absence of similar “social moves” within the South Ossetian Foreign Ministry.