Save

American Jews in Text and Context: Jacob Behrman and the Rise of a Publishing Dynasty

In: IMAGES
Author:
Jonathan Krasner Brandeis University

Search for other papers by Jonathan Krasner in
Current site
Google Scholar
PubMed
Close
View More View Less
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

$34.95

This article explores the career of Jacob Behrman (1921–2012) and the growth of Behrman House from a small Jewish bookseller to the leading publisher of Jewish religious school textbooks. Behrman’s success owed in part to his ability to appeal to the vast center, to gauge correctly his consumers’ needs and reflect their outlook and values, to eschew partisanship and play down ideological differences, and to swim with the tide. In addition, I make the case that Behrman House elevated the field of Jewish education by raising the quality of Jewish textbooks, and that through its ascendency played a role in redefining the goals of Jewish education and its undergirding ideological thrust. Behrman was not driven by a single model of Jewish education or a monolithic vision for the Jewish community, but rather, by business exigencies and a connection to Jewish peoplehood and culture.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 374 53 4
Full Text Views 169 2 0
PDF Views & Downloads 17 4 0