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Wenzhou Restaurants in Paris’s Chinatowns
A Case Study of Chinese Ethnicity Within and Beyond the Linguistic Landscape
巴黎唐人街的温州餐馆
语言景观内外的华裔族群
Abstract
In light of the large number of Chinese immigrants in Paris originally from the Wenzhou region in China’s Zhejiang Province, this research focuses on two case studies of Wenzhou restaurants situated in different Paris Chinatowns. It seeks to identify the ways in which the Wenzhou owners mark their presence in the Parisian linguistic landscape through the signage of their shopfronts and premises. By infusing existing multimodal analysis with ethnographic linguistic landscape analysis (ELLA), this study examines the ways in which two Wenzhou restaurateurs display their specific cultural and ethnic identity in the linguistic landscape. The analysis of the signage of their premises, combined with ethnographic interviews, unveils the restaurateurs’ strategies to enact their cultural and ethnic Wenzhou identity through their shopfront signs, menus and premise decorations, and how they distinguish themselves from their Chinese competitors.
摘要
鉴于巴黎的中国移民大量来自中国浙江省温州地区, 本案例研究试图分析位于巴黎唐人街的两个温州餐馆如何通过他们店面和场所的标牌，在巴黎的语言景观中显现自己的存在。本研究通过现有的多模态分析以及民族志视角下的语言景观研究, 考察两位温州餐馆店主如何在语言景观中展示其独特的文化和民族身份。对餐馆的各种标牌分析, 及民族志式的访谈, 揭示了店主通过店面标志、菜单和场所装饰来体现温州文化和民族身份的策略, 并将自己与其他华人竞争对手区分开来。
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Wenzhou Restaurants in Paris’s Chinatowns
A Case Study of Chinese Ethnicity Within and Beyond the Linguistic Landscape
巴黎唐人街的温州餐馆
语言景观内外的华裔族群
Abstract
In light of the large number of Chinese immigrants in Paris originally from the Wenzhou region in China’s Zhejiang Province, this research focuses on two case studies of Wenzhou restaurants situated in different Paris Chinatowns. It seeks to identify the ways in which the Wenzhou owners mark their presence in the Parisian linguistic landscape through the signage of their shopfronts and premises. By infusing existing multimodal analysis with ethnographic linguistic landscape analysis (ELLA), this study examines the ways in which two Wenzhou restaurateurs display their specific cultural and ethnic identity in the linguistic landscape. The analysis of the signage of their premises, combined with ethnographic interviews, unveils the restaurateurs’ strategies to enact their cultural and ethnic Wenzhou identity through their shopfront signs, menus and premise decorations, and how they distinguish themselves from their Chinese competitors.
| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 2300 | 237 | 16 |
| Full Text Views | 107 | 32 | 3 |
| PDF Views & Downloads | 176 | 69 | 8 |