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Digital Entrepreneurship

E-Commerce among Chinese Marriage-Migrant Women in Taiwan

数字化创业

在台中国大陆女性婚姻移民的电子商业
In: Journal of Chinese Overseas
Author:
Beatrice Zani University of Tübingen Germany

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https://orcid.org/0000-0003-0968-4368
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Abstract

In the digital age of migration, Chinese migrant entrepreneurial activities are increasingly undertaken online. Drawing on a case study of e-commerce developed by Chinese marriage-migrant women in Taiwan, this article investigates the digitized and emotional dimensions of entrepreneurship. It examines Chinese women’s innovative use of the online social media platform WeChat in developing transnational networks and virtual commercial circuits to achieve their economic goals while adapting to their new host society. It considers the role of the emotions in business formation and in the commercialization of “contested” commodities whose circulations transgress trading rules and borders. This study contributes to the empirical literature on the transformation of migrant entrepreneurship, specifically by diasporic Chinese. Theoretically, the empirical case of digital entrepreneurship among Chinese migrant women invites us to consider the growing use of both virtual platforms and emotions in the making of migrants’ commercial activities.

摘要

在数字化的国际迁移时代,中国新移民的创业活动越来越多地在网上进行。本文以在台湾的中国大陆女性婚姻移民的电子商业为案例,从性别和情感的层面来研究移民创业问题。文章考察了中国大陆女性移民如何利用网络社交媒体平台“微信”发展跨境网络和虚拟商贸回路以实现其经济目标,同时适应新的居住地社会。文章分析了情感因素对创业的影响及在“争议性”商品销售中的作用—这些商品的网上流通超越了交易规则和边界。本研究丰富了移民创业转型,特别是离散华人群体的创业转型的实证文献。从理论上讲,中国大陆女性婚姻移民的数字化创业的实证案例促使我们重新思考网上平台以及情感因素在移民商業活動中日益凸显的重要性。

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