Memory, Mystery and Coherence: Does the Presence of 2‐3 Counterintuitive Concepts Predict Cultural Success of a Narrative?

in Journal of Cognition and Culture
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Abstract

This article reports an investigation involving a series of studies carried out to critically examine the hypothesis that presence of 2 or 3 minimally counterintuitive concepts in a story makes it more memorable than stories containing fewer or more of such concepts. The results paint a more complicated picture involving a number of interacting factors with contribution of the counterintuitive concepts to the global story cohesion emerging as a key mediating factor. It was found that addition of counterintuitive concepts only makes stories more memorable if those concepts contribute to the global cohesion of the overall story.

Memory, Mystery and Coherence: Does the Presence of 2‐3 Counterintuitive Concepts Predict Cultural Success of a Narrative?

in Journal of Cognition and Culture

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