Save

Did Einstein Really Say that? Testing Content Versus Context in the Cultural Selection of Quotations

In: Journal of Cognition and Culture
View More View Less
  • 1 School of Innovation Science, Eindhoven University of Technology5600MB, EindhovenThe Netherlands
  • | 2 Centre for the Coevolution of Biology and Culture, Department of Anthropology, Durham UniversityDH1 3LE, DurhamU.K.
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

€29.95$34.95

Abstract

We experimentally investigated the influence of context-based biases, such as prestige and popularity, on the preferences for quotations. Participants were presented with random quotes associated to famous or unknown authors (experiment one), or with random quotes presented as popular, i.e. chosen by many previous participants, or unpopular (experiment two). To exclude effects related to the content of the quotations, all participants were subsequently presented with the same quotations, again associated to famous and unknown authors (experiment three), or presented as popular or unpopular (experiment four). Overall, our results showed that context-based biases had no (in case of prestige and conformity), or limited (in case of popularity), effect in determining participants’ choices. Quotations preferred for their content were preferred in general, despite the contextual cues to which they were associated. We conclude discussing how our results fit with the well-known phenomenon of the spread and success (especially digital) of misattributed quotations, and we draw some more general implications for cultural evolution research.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 927 270 34
Full Text Views 170 11 1
PDF Views & Downloads 57 19 2