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Did Teddy Bears Culturally Evolve to Be Cuter? A Preregistered Replication

In: Journal of Cognition and Culture
Authors:
Quentin Borredon Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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https://orcid.org/0000-0002-1629-9508
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Zeynep Bulamac Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Camélia Crozat Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Emmanuel Dayre Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Estelle Fuchs Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Marie Hallo Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Lou Kerzreho Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Pauline Lavagne d’Ortigue Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Theodore Lellouche Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Hossein Samani Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Sammy Penel Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Nina Ryszefld Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Tavleen Sandhu Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Aure Timsit Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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Janne Yrjö-Koskinen Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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https://orcid.org/0009-0004-9133-9006
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Olivier Morin Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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https://orcid.org/0000-0002-6216-1307
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Edgar Dubourg Institut Jean Nicod, Département d’études cognitives, École normale supérieure, Université PSL, EHESS, CNRS 75005 Paris France

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https://orcid.org/0000-0002-2162-6526
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Abstract

This pre-registered replication study explores the impact of perceived cuteness on the evolution of cultural artifacts, testing whether neotenic traits – eye size, forehead height, and head roundness – have increased in teddy bears over time. In previous research, Hinde & Barden (1980) found an increase in teddy bear neoteny while Gould (1985) found that Mickey Mouse’s features became more neotenic with time. However, both studies lacked statistical power (15 teddy bears and 3 Mickey Mouse drawings). We collected data from eight major teddy bear manufacturers over nine decades (N = 250; 1900–1980). We found that the forehead height of teddy bears significantly increased over time. Conversely, our prediction that heads became rounder and eyes became bigger were not supported. We outline four key methodological limitations that future research should address to deepen our understanding of the cultural evolution of cuteness and of cultural artifacts more broadly – i.e., sampling bias, metadata inaccuracy, categorization ambiguity, and function ambiguity.

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