The Future's Live, the Future's Digital

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Abstract

This paper explores how publishers might mitigate a fall in revenues caused by the rise in ebook sales and the associated decline in book prices. By ending their historical reliance on selling single formats to undifferentiated classes of consumer (the 'one-size-fits-all' model), and instead producing formats tailored to specific types of customer, at different price points, might publishers maintain revenues? Lessons drawn from the experiences of the music industry suggest that live events such as literary festivals and author tours might have a key part to play in new business models; they might also offer a cost-effective means of generating enhanced content to add value to premium products.

The Future's Live, the Future's Digital

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