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Interactions in the Text

Becoming a woman in 1970s teen magazines

In: Logos
Author:
Elizabeth Lovegrove ejlovegrove@brookes.ac.uk

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This paper uses a case study from 1970s girls’ magazine Honey to demonstrate how paying attention to reader contributions published in magazines can give a richer, more nuanced view of the relationship between magazine and reader. The case study, a debate on why women assume they will have children, offers a new understanding of the way that such interactions in the magazine contributed to the development of young women’s understanding of the increasing freedoms available to them in the 1970s.

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