The Visual Communication of Book Covers in Croatia

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Josipa Selthofer

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The aim of this paper is to analyse and compare the graphic elements present on book covers published in Croatia from 2012 to 2018, and compare the data with the graphic elements on book covers from five other European book markets. Hofstede’s model of cultural dimensions was used in the research to examine the ways in which the design of book covers is influenced by culture. The graphic elements on book covers from Croatia and a sample of five European countries were compared using the visual content analysis method. Element frequency scores were correlated with indexes from Hofstede’s model of national culture and interpreted on the basis of the existing literature using the chi-squared test. Both the quantitative and qualitative analyses were carried out on the sample of 633 book covers (using Statistical Package for the Social Sciences [SPSS] and a custom-made web application, respectively).

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