Bridging the Digital Publishing Divide

Anthropological insights

In: Logos
Hal Robinson
Search for other papers by Hal Robinson in
Current site
Google Scholar
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



An anthropological view of the publishing industry sees it as a culture with its own assumptions and patterns, in which publishing companies are macro-communities associated with micro-communities of readers. Anthropology sees ‘digital culture’ in a comparable way. Awareness of the cultural characteristics of publishing as a culture and of digital culture can turn their differences into synergies that benefit both. Examples from anthropological research and from publishing show that some processes are comparable. One is the process in which material value is transformed into cultural value, with the benefit of increasing the cohesion of a community. Another occurs when communities interlink their cultural processes in cultural–commercial ecosystems, to mutual benefit. Anthropological insights suggest how strategies, at project level and at the level of international cooperation, can bridge the cultural divide between traditional publishing values and digital opportunities and so help businesses survive and succeed in times of change.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 351 87 18
Full Text Views 96 28 4
PDF Views & Downloads 226 73 9