The Market for Audiobooks
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Abstract
Storytel is one of the world’s largest subscribed audiobook and ebook streaming services and offers unlimited listening and reading of more than 700 000 titles on a global scale. Its vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere, and at anytime. Storytel operates in 25 markets around the globe and is headquartered in Stockholm. In summer 2021, Storytel launched a customized student discount offering in several of its markets, targeting audiences at universities and colleges. Logos seized the opportunity to talk to Storytel’s Chief Content Strategy Officer Helena Gustafsson – about stories, global expansion, the wave of audiotainment, and the evolution of literature in a digital era in which books are more accessible than ever.
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The Market for Audiobooks
In: LogosSearch for other papers by Helena Gustafsson in
Current site
Google Scholar
PubMed
Abstract
Storytel is one of the world’s largest subscribed audiobook and ebook streaming services and offers unlimited listening and reading of more than 700 000 titles on a global scale. Its vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere, and at anytime. Storytel operates in 25 markets around the globe and is headquartered in Stockholm. In summer 2021, Storytel launched a customized student discount offering in several of its markets, targeting audiences at universities and colleges. Logos seized the opportunity to talk to Storytel’s Chief Content Strategy Officer Helena Gustafsson – about stories, global expansion, the wave of audiotainment, and the evolution of literature in a digital era in which books are more accessible than ever.
| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 1067 | 325 | 9 |
| Full Text Views | 142 | 37 | 5 |
| PDF Views & Downloads | 306 | 79 | 13 |