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Academic Publishing and the Indian Book Trade

Personal reflections of Christoph Chesher

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Christoph Chesher
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Abstract

Christoph Chesher joined publishing in 1984 as a sales rep at Blackwell Science (BSP) and built up a sales team ground up in the UK and abroad including India – he had an instant connection with the country and its vibrant books market. In 1993 he joined OUP and came to Routledge/T&F in 1997, where he took the key decision to set up an India liaison office, which has since gone from strength to strength, expanding to a full-scale publisher. Large wholesalers continue to play a big part in servicing the extensive but fragmented Indian market, and levels of discounts, concerns around arbitrage, levels of copyright awareness and an overreliance on print by the key trade partners remain key challenges for publishers in India.

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