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Innovation, Creativity and the Unrealized Potential of Indian Trade Publishing

An interview with Richard Charkin

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Richard Charkin
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Abstract

Since his first trip to India in 1975, Richard Charkin has been associated with Indian publishing, particularly the trade segment, in various ways. A vibrant and multidimensional market with possibly the biggest potential for growth, India supports a healthy mix of conglomerate and independent publishers who benefit from a world-class literary community, professional workforce and the best IT brains around. There are also a clear set of challenges and roadblocks that have kept India a relative minnow internationally. Digital distribution will continue to grow as a percentage of the total market. Going ahead, the market will be fuelled not by international companies but by Indian businesses that shed legacy ways of operating and with strong financial investment from Indian funds.

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