This article aims to show that one of the recent trends in missionary work, namely, the evasion or even the abandonment of traditional mission (i.e. evangelization for conversion) is, from the viewpoint of religion and philosophical hermeneutics, unsound. Consequently, the article argues that mission as evangelization is both natural and necessary. Nevertheless, mission as evangelization for conversion implies neither rejection of other ways of doing mission, including interreligious dialogue, nor the regression toward an imperialist approach. Two criteria for establishing or critiquing Christian paradigms of mission are developed-religious experience and the necessity of mission.