Nollywood Films and the Cultural Imperialism Hypothesis

in Perspectives on Global Development and Technology
Restricted Access
Get Access to Full Text
Rent on DeepDyve

Have an Access Token?



Enter your access token to activate and access content online.

Please login and go to your personal user account to enter your access token.



Help

Have Institutional Access?



Access content through your institution. Any other coaching guidance?



Connect

Abstract

From the viewpoint of the cultural imperialism hypothesis and its complications, the overall aim of this study was to find out if foreign films still had a stranglehold on Nigerian audience members. The findings indicate that a majority of respondents watch and have a favorable attitude towards Nigerian home video films. However, in terms of preference between local and foreign films, a small percentage indicated preference for the former. The study concludes that the high quality of production of American films accounts for the favorable views held by respondents, even though it is apparent that these and other foreign productions no longer have a captive market in Nigeria.

Nollywood Films and the Cultural Imperialism Hypothesis

in Perspectives on Global Development and Technology

Sections

Information

Content Metrics

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 10 10 4
Full Text Views 25 25 11
PDF Downloads 6 6 2
EPUB Downloads 0 0 0