In light of populism surging in Southeastern Europe, this paper investigates the rise and fall of the Red and Black Alliance (rba), a populist political party in Albania with hard-line nationalism and anti-establishment feelings at its core. The paper investigates the initial breakthrough and the subsequent non-success of the rba by analysing the specific contextual settings for the emergence of populist parties in Albania, the party’s political discourse and its electoral performance in the general parliamentary elections of 2013. By adopting a qualitative methodology of discourse analysis and review of secondary resources, this paper argues that the insignificant electoral results of the rba in the general parliamentary elections in 2013 were determined by a group of interrelated supply and demand factors as well as institutional and contextual factors, with party credibility and the availability of the public being the two most important explanatory variables.
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