Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity

in Society & Animals
Restricted Access
Get Access to Full Text
Rent on DeepDyve

Have an Access Token?



Enter your access token to activate and access content online.

Please login and go to your personal user account to enter your access token.



Help

Have Institutional Access?



Access content through your institution. Any other coaching guidance?



Connect

Abstract

Like other cultural variants, tastes in companion animals (pets) can shift rapidly. An analysis of American Kennel Club puppy registrations from 1946 through 2003 (N = 48,598,233 puppy registrations) identified rapid but transient large-scale increases in the popularity of specific dog breeds. Nine breeds of dogs showed particularly pronounced booms and busts in popularity. On average, the increase (boom) phase in these breeds lasted 14 years, during which time annual new registrations increased 3,200%. Equally steep decreases in registrations for the breeds immediately followed these jumps in popularity. The existence of extreme fluctuations in preferences for dog breeds has implications for understanding changes in attitudes toward companion animals, veterinary epidemiology, and canine evolution.

Forty-two Thousand and One Dalmatians: Fads, Social Contagion, and Dog Breed Popularity

in Society & Animals

Sections

Information

Content Metrics

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 73 73 34
Full Text Views 61 61 43
PDF Downloads 13 13 4
EPUB Downloads 0 0 0